
Client Overview
The client is a North India–based EdTech and distance learning institute, offering career-focused programs to students across smaller cities and remote regions.Their student base was expanding quickly, new programs were being added, and counselors were onboarding leads daily from different channels.
But as volume grew, operations struggled to keep pace. Teams constantly shifted between spreadsheets, phone calls, WhatsApp chats, and paper files to track what was happening. They weren’t looking for a complete technology overhaul, just a reliable way to connect processes, reduce manual coordination, and get clearer visibility across the student lifecycle.
Challenges Faced
Challenges Faced
Enquiries arrived from many sources, but weren’t tracked centrally
Counsellors manually followed up without consistent visibility
Admissions used spreadsheets, so data got outdated quickly
Batch creation and scheduling required back-and-forth coordination
Student engagement relied heavily on messaging apps and phone calls
Leadership struggled to access answers to everyday questions like:
Which leads are converted?
Which batches are reaching capacity? Which students need re-engagement? Which counselors require support or training?The gaps weren’t about effort, they were about disconnected systems.
Solution
Solution
XAAS Genie worked with the client to build workflows on Zoho Creator that mirrored the processes counsellors and administrators already followed.
Instead of introducing new tools at every step, everything was connected into a single flow:
Enquiry capture and assignment
Counsellor communication and follow-ups logged centrally
Application + Documentation + Payment workflows
Batch scheduling and faculty mapping
Session reminders and announcements
Attendance + Assignment access for learners
Referral tracking and auto allocation
Program dashboards for leadership visibility
Outcome
Outcome
Within a short time, day-to-day work became easier to manage, and decisions became more data-driven:
Enquiries from all channels auto-captured and tagged
Counsellor productivity improved through reminders + dashboards
Admission approvals moved faster and became traceable
Batch planning became structured and timely
Students engaged through a single access portal
Referrals increased and were tracked without manual intervention
leadership gained real-time visibility into:
conversion trends batch health counsellor performance learner engagement

